Robin Krueger-Caton
Marketing Specialist | Email and Automation | Marketing Operations
Marketing operations professional with 20+ years of experience translating strategy into execution across B2B, B2C, and B2B2C email, digital, and direct marketing programs. Skilled in segmentation, automation, testing, copywriting, and analysis, delivering measurable results including double-digit response rates and revenue growth. Known for strong coordination across clients, leadership, sales, and technical teams, improving workflows, and supporting smarter marketing decisions through insight and collaboration. Combines creative thinking and hands-on execution with cross-functional coordination and the adaptability to leverage tech, including AI and marketing automation platforms, in a rapidly evolving landscape.
Experience
Marketing Specialist Full-time
Forrest T. Jones & Company
Marketing strategy, segmentation, email automation, CRM coordination, and cross-functional project leadership across email, web, social, direct mail, print, and event signage.
Strategy and Planning
- Conducted competitive and software-solution research, provided strategic recommendations, collaborated with program managers on strategic direction, and developed and presented annual marketing plans to the client.
- Evaluated campaign results to refine and improve messaging.
Email and Automation
- Built segmented email campaigns, workflows, templates, and forms in Emfluence (12+ years) and resolved HTML rendering issues.
- Created the award-winning "Safe or Sorry" quiz email campaign, increasing policy sales by 44.2% (844 new policyholders) and boosting premium income by 6.8%.
- Improved engagement through A/B testing and targeted messaging, achieving a 20% response rate.
CRM and Martech
- Coordinated Microsoft Dynamics CRM customization and served as day-to-day administrator, creating documentation and supporting users across business units.
- Identified and helped implement the Zimplify Lead Onion buyer-intent platform, enabling behavior-based lead sourcing and automated outreach campaigns; managed targeting, optimization, and credit usage.
- Built and updated web pages in Adobe Experience Manager (AEM), using components to structure content and ensure accurate page layout.
Copywriting
- Wrote and edited copy for email, direct mail, websites, and ads, contributing to an 8.8% direct mail response rate.
Cross-Functional Collaboration
- Coordinated initiatives with clients, leadership, IT, sales, consultants, insurance carriers, and external vendors (digital, print, microsite, data).
- Streamlined workflows and identified opportunities to increase efficiency.
Marketing Consultant Contract
BOLD Internet Business Solutions
- Led Russell Stover's expansion into catalog, website, and email marketing.
- Directed catalog creative and developed RFM segmentation and list strategies.
- Improved ecommerce product presentation through refined copywriting.
- Developed and executed email strategy that increased ecommerce sales by 172%.
Marketing Consultant / Circulation Analyst Contract
J. Schmid & Associates
- Provided strategic consulting using benchmarks, cost-to-acquire and lifetime-value calculations, breakeven and square-inch analysis, and competitive research.
- Developed annual mail plans with retention/acquisition strategies and forecasts.
- Conducted creative critiques to improve catalog sales and brand positioning.
Skills
Core Strengths
Marketing Technology
Education & Certifications
Bachelor of Arts in Business and Economics
Park University
4.0 GPA
Certifications
Marketing Automation with AI & HubSpot
Emfluence Certification
HTML/CSS Basics
Email Messaging (Meclabs)
Social Media Management (Meta)
Value Proposition (Meclabs)
Recommendations
Pulled from Robin's LinkedIn profile.
I have had the honor of working with Robin Caton and am more than pleased to recommend her. Robin is a dedicated professional who understand the value of database analysis and, even more important, how to build programs based on the findings. Robin is very sharp, a quick learner, a joy to work with and a great communicator. She is also a talented project manager and works very well in any situation. I recommend Robin with full confidence!
Owner & CEO, J. Schmid & Associates
Robin's ability to focus and her attention to detail is her forte. She is articulate and bright and is constantly striving to improve her abilites by expanding her skill set. Robin brings real passion to her job. She's a forthright person but always manages to maintain the most professional standards. Her lighter side is delightful and she shows it when the situation dictates. I'd highly recommend Robin for a multitude of Marketing positions. I suspect Robin would make an exemplary manager.
Tech Specialist / Data Security Coordinator, Forrest T. Jones & Company
Get In Touch
I'm open to new opportunities and always happy to connect. Send a message and I'll get back to you soon.